Marketing plan – yeo valley - assignment example an analysis of the external and internal forces shaping the yoghurt industry is necessary. Marketing plan by: phillip hammer leona lam cindy lu duanrui (gloria) 4 situation analysis customer analysis personal: research has vitasoy and yeo's are local hong kong brands that have become a part of.
Recommend marketing strategies to improve market growth of the weaker yeo hiap seng company's key brands are yeo's, fizzi, and justea (global market.
Marketing plan: yeo's asian drinks 2 situation analysis yeo's has a high awareness amongst the older generation of consumers due to its long tradition.
There are two main parts of market situation analysis, which is microenvironment analysis and macro environment analysis. This is strategic marketing plan for the yeo hiap seng limited company's soft drinks division it entails the plans considering what has been.